Are you swayed by influencers to buy beauty products?

Published by
D. Petruzzi,
Mar 22, 2022
In the United States, 74 percent of Generation Z respondents to a 2021 survey were found to be driven by influencers when buying beauty products. This was true for around 66 percent of millennials and only 34 percent of baby boomers polled for the survey.

Impact of influencers on beauty shoppers in the United States in 2021, by generation

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Source

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Release date

February 2021

Region

United States

Survey time period

2021

Number of respondents

10,646 respondents

Age group

18-64 years

Special properties

U.S. beauty shoppers

Method of interview

Online survey

Supplementary notes

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Statistics on " Cosmetics consumer behavior in the U.S. "

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Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7

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